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Testing Rules and Opinion Drools
The title of this post comes from an oft-repeated truism among Conversion Rate Optimization professionals: “testing rules and opinion drools,” or in the words of Google’s Avinash Kaushic: don’t rely...
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Weekly PPC Roundup – Blizzard Edition
Hello all! If you live in the Northeast, we hope you’re dug out by now. And if you’re not in the Northeast, be happy that your car wasn’t one of many that are still covered in six foot drifts of...
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